Are you aware that Google monopolizes the search engine market with an overwhelming 86.6% share? This means nearly nine out of every ten searches are conducted on Google. To ensure your eCommerce website gains visibility online, you must exhaust all avenues to optimize it for search engines, which is where SEO becomes crucial.
E-commerce SEO is a key instrument that businesses can leverage to augment website traffic and subsequently, elevate their revenue. However, the starting point might seem confusing. This guide will explore some suggestions for bolstering your eCommerce SEO and maximizing your website’s potential.
Ensure Your Site is Compatible with Mobile Devices
In today’s digital era, e-commerce platforms should be optimized for mobile use. Your online store should be readily available and easily accessible on users’ mobile devices, with the mobile-responsive version mirroring the look and functionality of your main website.
Simultaneously, search engines are committed to providing a satisfactory user experience and favor mobile-friendly sites. This preference is because such sites tend to have lower bounce rates, offer easier navigation, and boast faster page load times; all factors that Google considers when determining search engine rankings.
Avoid Duplicate Content
One crucial aspect to avoid when you plan to start SEO business is the use of duplicate content. This can often occur when your CMS autonomously generates a page for each new product, an event more frequent than you might expect.
If a user accesses one of these pages, which carries the same information as another page on your site, and there aren’t any internal links to navigate them from one page to the other, it could lead Google to identify these as duplicate content, potentially depreciating your site’s value. On a brighter note, there’s an array of eCommerce SEO plugins (like the Yoast plugin) at your service that assist in optimizing pages for search engine results, ensuring such incidents don’t unintentionally occur.
As an e-commerce platform, you amass significant customer personal data through SMS subscriptions, email registrations, or purchases. It’s essential to prioritize safety for conversion and traffic generation and protect this sensitive information. Implementing Hypertext Transfer Protocol Secure (HTTPS) will ensure a secure environment for financial dealings, data transfers, and communications.
Enhance and Refine Product and Category Pages
To increase the chances of potential customers discovering your products, guide them to you. Optimizing your product category pages and individual product pages for search engines is necessary. Undertake meticulous keyword research to determine search terms with substantial volume and match user intent without being excessively competitive. These pertinent keywords can then be woven into the text on your category and product pages.
Use Long-Tail Keywords
Long-tail keywords usually show up on the right-hand side of Search Engine Result Pages (SERPs). These phrases, which typically don’t have a high search volume but are nevertheless pertinent to your business, often lead to better conversions because they align more closely with the searcher’s intent. They also tend to attract more traffic.
Long-tail keywords can offer insights into your customer’s needs and objectives. For instance, while “shoes” is a short-tail keyword, “best hiking shoes for summer” is a long-tail keyword that provides additional information about the likely next actions and goals of the customer.
Should you find these tactics challenging or too demanding in terms of time, it’s always wise to consult a professional? An eCommerce SEO agency is equipped to assist you in formulating strategies for each step, which includes developing a content marketing strategy, conducting keyword research, and providing advice on ad expenditure, among other services.