Ad nausea: Amazon Prime Video will start adding adds to your stream this month

As we reported last year, Amazon will be placing ads in Prime Video for paying subscribers this year – and those ads will start later this month, on January 29. If you want to keep your ad-free viewing, you’ll have to pay extra for it: $2.99 ​​per month in the US and £2.99 per month in the UK. The ad-free option includes everything except live sports, which will continue to include ads.

The Amazon email sent to subscribers last night, and the previous one blog post tries to portray this as a good thing: the ads come to make your TV experience better! The introduction of advertising “will allow us to continue to invest in engaging content and increase that investment over a long period of time. We aim to have significantly fewer ads than linear TV and other streaming TV providers.”