“Stick them on disk”: Plucky UK firm wants humble hard drives to win data war against tape, optical disks and cloud storage — and it plans to do so by getting rid of RAID and slowing down spinning disks to a full stop

Disk Archive Corporation has announced that it boasts more than 350 customers across the broadcast and media industries as it continues its nearly 20-year crusade to promote its unique approach to data storage.

Founded in 2008, the British company believes its ALTO (Alternative to Linear Tape-Open) chassis device is far superior to conventional archiving methods. This system relies on SATA disk drives, which run only 50 hours per year, which extends the usable life of the storage media by at least 15 years, according to Blocks and files.